ClickZ MarTech Newsletter - 12.12.2024

Plus, immersive 3D emails changing consumer engagement.

Author

Sophie Bruxner-Randall
December 12, 2024 • Estimated Reading Time: 5 minutes

Heads up! To ensure you continue receiving our newsletters, please add [email protected] to your contact list!

MarTech Invest is your weekly fix for the hottest marketing tech trends, cutting-edge tools, and actionable insights redefining digital marketing. Stay ahead of the curve in the world of MarTech!

Big MarTech Moves 💪

The global ad market is set to surpass $1 trillion in 2024, with Google and Meta leading the charge. Traditional agencies face a digital challenge, needing to adapt swiftly. Digital ads will dominate, with AI playing a crucial role. The future belongs to those who embrace change.

Google Gemini Live app introduces a conversational AI experience, enhancing search and advertising. Users can interact via voice and visuals, but must share data. Privacy concerns arise as data is stored for years. AI impact on shopping behavior is evident, with improved product views and search results.

Codazen and Meta Reality Labs have launched the first immersive email campaign, transforming 2D emails into interactive 3D experiences. This innovation, debuting on Cyber Monday, enhances consumer engagement across devices. By leveraging Codazen Ready3D platform, the campaign sets a new standard for digital marketing, promising increased consumer interaction.

AI at the Forefront 🤖

AI is reshaping creative impact measurement by dissecting campaigns into components, offering real-time insights. Despite its potential, adoption is hindered by resistance and cost concerns. Marketers must embrace AI to enhance resource allocation and competitiveness, overcoming traditional methods limitations. The future lies in integrating AI for creative success.

Marketers should embrace generative AI as a co-pilot, not a replacement. By training AI to understand brand voice and using it for tasks like content creation and research, marketers can enhance productivity and creativity. This partnership allows for higher-quality work, freeing time for strategic, creative projects.

AI in marketing extends beyond content creation, offering potential in applications like customer service and HR. However, adoption is hindered by training and governance challenges. The MarTech Conference highlighted these issues, urging marketers to embrace AI broader capabilities while addressing organizational obstacles. Are we letting generative AI overshadow other AI forms?

MarTech Cheat Sheet 📋

73% of marketers plan to increase spending on brand ambassador programs in 2025. Authenticity and ROI are leading the charge.

HubSpot’s acquisition of Frame AI signals a big push for conversational intelligence in CRM. Think smarter insights from unstructured data like emails and calls.

Nail your CAC and CLV metrics for better alignment between sales and marketing. Refining ROI strategies means refining success.

Martech practitioners are bridging the gap between IT and marketing. Their evolving role is key to project success and dynamic team structures.

How did this week’s edition spark your interest?

Login or Subscribe to participate in polls.

ClickZ is a Contentive publication in the DTC Ecommerce division