ClickZ MarTech Newsletter - 11.28.2024

PLUS: Apple slices into Google’s search pie with AI

Author

Sophie Bruxner-Randall
November 28, 2024 • Estimated Reading Time: 5 minutes

MarTech Invest is your weekly fix for the hottest marketing tech trends, cutting-edge tools, and actionable insights redefining digital marketing. Stay ahead of the curve in the world of MarTech!

Stuffed With Strategy 🥧

Apple could potentially sever ties with Google Search by developing its own search engine, leveraging AI to enhance ad targeting and Siri. Plus, Introducing a low-cost streaming stick could rival Chromecast and Fire TV, boosting Apple's services revenue and expanding its presence in the European streaming market.

The DOJ accuses Google of monopolising ad tech by controlling the supply chain, disadvantaging competitors. Google's defence cites legal precedents, arguing its dominance reflects superior technology. The trial's outcome could reshape digital advertising. Judge Brinkema's decision is pending, potentially impacting Google's vast advertising network and industry practices.

The New York Times is transforming advertising by leveraging first-party data to enhance audience targeting across its platforms. By focusing on "valuable impressions" and engagement metrics, it aims to boost ad effectiveness. This strategy has increased digital revenue and subscriber growth, highlighting the importance of multi-platform engagement.

Baked-In Innovation 🍗

Luma AI's Dream Machine, enhanced with Luma Photon, is disrupting marketing by simplifying video creation through conversational prompts. Competing with giants like Adobe and OpenAI, it offers cost-effective solutions for marketers. With over 25 million users, it stands poised to capture significant market share if it navigates challenges wisely.

Fieldstream.ai has joined the TapClicks Marketplace, combining AI-driven analytics with TapClicks' marketing solutions. This partnership aims to enhance marketing ROI by optimising media channel impacts. With advanced machine learning, Fieldstream.ai offers precise marketing insights, empowering businesses to make informed decisions and achieve up to 30% higher ROI.

Bitly expands its app marketplace with text-to-pay and text-to-buy integrations, enhancing conversational commerce. By partnering with Authvia, AudienceTap, and OneText, Bitly offers businesses tools to streamline transactions and improve customer engagement through SMS. This move empowers businesses to create efficient, personalised shopping experiences within messaging platforms.

Cranberry Insights 🍂

NFL pregame ads are proving nearly as effective as in-game ads, with a 12% higher engagement than prime-time ads. Pizza brands, especially Little Caesars and Pizza Hut, excel in this space. Thanksgiving weekend boosts ad engagement, with Amazon's Thursday Night Football outperforming traditional broadcasts.

Social Assurance has integrated Threads into its platform, enabling over 1,500 financial organisations to manage social media efficiently. This update streamlines content management, compliance, and engagement, ensuring financial brands remain competitive. As Threads grows, this integration offers a powerful solution for community banks and credit unions to enhance their digital presence.

Elon Musk's company, X, challenges the legality of a proposed Australian bill banning under-16s from social media. The bill, supported by Prime Minister Albanese, faces scrutiny over its digital ID implications. Meanwhile, the Greens back Labor's housing bill, shifting focus to renters' rights and future elections.

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