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- ClickZ MarTech Newsletter - 09.16.2025
ClickZ MarTech Newsletter - 09.16.2025
Plus, Numerator and Kantar join forces to redefine consumer insights
Sophie Bruxner-Randall
January 16, 2025 • Estimated Reading Time: 6 minutes
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MarTech Invest is your weekly fix for the hottest marketing tech trends, cutting-edge tools, and actionable insights redefining digital marketing.
MarTech TL;DR 📋
Shift focus from defending budgets to driving revenue with sharper strategies and sales alignment.
Seek AI helps Welles reactivate 4,000 customers and cut returns by 50% with smarter data.
parcelLab's AI tools promise seamless post-purchase communications and long-term loyalty.
Increased martech adoption isn't solving dissatisfaction—focus on data strategy and ROI.
Numerator and Kantar merge, creating a global consumer insights leader.
Key Marketing Insights 🌟
Amazon's Retail Ad Service lets retailers run targeted campaigns on their sites using Amazon's sophisticated ad tech. This strategic move invites participation in the retail media realm without costly setups. By leveraging AWS, Amazon ensures data privacy while enhancing advertiser engagement and conversion, signaling a game-changing opportunity.
MARKETING STRATEGY
Stop Defending Your Marketing Budget — Start Proving Its Value
CMOs should pivot from clinging to budgets to proving marketing's value. Instead of lamenting budget cuts, seize the chance to innovate: align closely with sales, ditch vanity metrics, and focus on revenue-driving activities. Smaller budgets can sharpen strategies and foster nimble, results-focused marketing teams. Embrace the change!
MARKETING TECHNOLOGY
How to Bridge the Martech Gap and Improve ROI with Effective Strategies
Martech adoption is rising, but CMOs are dissatisfied due to underperformance and budget cuts. Marketers should improve data strategies, optimize platform usage, and align investments with operational goals for better ROI.
AI Revolution in Action 🤖
E-COMMERCE ENHANCEMENT
Seek AI Transforms Welles' E-Commerce Operations
In just one month, Seek AI reactivated 4,000 customers and halved product returns for Welles. By streamlining data analytics, this tool improves engagement, inventory management, and operational efficiency for non-technical teams.
RETAIL TECHNOLOGY
parcelLab Unveils pL Copilot and AI Email Editor at NRF 2025
parcelLab launched pL Copilot and the AI Email Editor at NRF 2025 to transform post-purchase experiences. These tools empower retailers by offering seamless communication, personalized email automation, and real-time insights. Designed for efficiency, they aim to boost customer satisfaction, fostering long-term loyalty through exceptional, tailored experiences.
ADVERTISING INNOVATION
Unleash AI's Power with Simpli.fi's Revolutionary Advertising Tools
Simpli.fi introduces Autopilot AI and Media Planner to streamline programmatic advertising. By utilizing unstructured data and real-time insights, these tools simplify campaign management, ensuring ease and effectiveness for marketers.
Big Moves in MarTech 📊
Numerator and Kantar Worldpanel are merging to create a new global consumer data powerhouse, named Numerator. With five billion consumer profiles and insights from daily million shopping trips, they're set to transform data privacy and predictive analytics. Eric Belcher will lead, headquartered in Chicago, spanning 5,800 employees worldwide.
DDP has teamed up with Axle AI MAM to power-up media management. This game-changer offers remote access, flexible workflows, and solid storage solutions by integrating Axle's advanced media management into DDP's storage system. Perfect for editors, it's designed to boost efficiency and smooth collaboration throughout APAC and the Middle East.
Martech Top Voices 📢
How did this week’s edition spark your interest? |
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