ClickZ MarTech Newsletter - 04.30.2025

Plus: TikTok isn’t just for Gen Z—and traditional brands are catching up.

Author

Sophie Bruxner-Randall
April 30, 2025 • Estimated Reading Time: 5 minutes

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MarTech Invest is your weekly fix for the hottest marketing tech trends, cutting-edge tools, and actionable insights redefining digital marketing.

MarTech TL;DR 📋

🔎 Causal AI Brings Clarity to Ad Targeting: Say goodbye to guesswork—Causal AI helps brands understand what really drives conversions by replacing assumptions with data-backed insights, no cookies required.

📍 Flybuy's AI Suite Supercharges Engagement: Flybuy launches a practical AI toolkit for restaurants and retailers to trigger personalized, location-based messages at the right moment—hello, higher conversion and loyalty.

🧠 AI Coding Agents Gain Startup Traction: Anthropic reveals startups and solo devs are leading the adoption of AI-driven coding tools like Claude Code, automating workflows and accelerating product development.

🏗️ Digital Transformation Needs a Generational Bridge: Traditional industries are thriving by blending legacy expertise with modern digital tools—think TikTok-ready messaging and AI-powered operations that still honor core values.

🎬 Fixated Expands Creator Platform: With the acquisition of CAMP Talent and Moondust Management, Fixated levels up its brand partnerships division—shaping the future of digital entertainment management.

AD TARGETING INNOVATION

Causal AI is shifting ad targeting from guesswork and vague correlations to clear cause-and-effect, giving brands real answers about what actually drives conversions—finally, some accountability. Becausal’s tools ditch browser cookies and audit every insight, helping marketers stop wasting budgets on assumptions. If you’re tired of flying blind, this approach delivers the transparency and data integrity you’ve been craving.

INNOVATIVE MARKETING TECHNOLOGIES

Flybuy’s new AI-powered Marketing Suite gives restaurants and retailers a practical toolkit to send customers personalized, location-based messages exactly when it matters. By targeting notifications based on real-time behavior, businesses see surges in conversion and loyalty program participation—no more shooting marketing messages into the void. For anyone handling retail marketing, it’s time to move past stale, scattershot campaigns and actually capture consumer attention.

AI-DRIVEN DEVELOPMENT

Anthropic’s analysis highlights that most coding interactions with Claude Code are automated, especially among startups, giving them an edge in development speed. Individual users, not just companies, are significant adopters of AI-driven coding tools. As automation rises, human involvement persists, but the balance is shifting fast.

DIGITAL TRANSFORMATION

Traditional industries succeed in digital transformation by blending generational expertise and adapting messaging for modern platforms like TikTok without alienating core audiences. Companies such as Evertrak and Michaels show it’s possible to honor legacy while leveraging AI and digital ecosystems to attract younger talent and create new value. Embracing this approach is essential for those wanting lasting relevance and growth.

BUSINESS EXPANSION

Fixated's acquisition of CAMP Talent and Moondust Management brings established creator managers and fresh leadership to boost their Brand Partnerships division. For anyone working in the creator economy, this means Fixated is setting a new standard by offering resources that help creators turn online fame into serious business growth. If you want to see what success in digital entertainment management looks like, pay close attention—Fixated’s moves aren’t just smart, they’re shaping the future.

DIGITAL MARKETING

With global marketing spend hitting $1.87 trillion by 2025, finding a reliable digital marketing partner isn’t just smart—it’s necessary. DesignRush curates and ranks agencies like Daniel James LLC to help brands choose partners with a proven track record, saving businesses time and avoiding costly mistakes.

LEADERSHIP APPOINTMENT

Marion Hargett Named MiQ U.S. Chief Revenue Officer to Boost Growth

MiQ appoints Marion Hargett, a programmatic media veteran with proven results at The Trade Desk and NBCUniversal, as U.S. Chief Revenue Officer. Her hands-on experience with measurable ROI will directly benefit clients seeking reliable performance. This leadership move signals MiQ’s intent to prioritize sustained revenue growth and deeper client partnerships.

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