ClickZ MarTech Newsletter - 04.17.2025

Plus, Fospha’s data-driven playbook helps boost Google PMAX revenue by 87%.

Author

Sophie Bruxner-Randall
April 16, 2025 • Estimated Reading Time: 5 minutes

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MarTech Invest is your weekly fix for the hottest marketing tech trends, cutting-edge tools, and actionable insights redefining digital marketing.

MarTech TL;DR 📋

🎯 Leadership Moves at the Top:
Neal Solomon joins Argon & Co as SVP to drive supply chain growth, while Lisa Harrup Mieuli steps in as Gigamon’s CMO to sharpen global marketing strategy in the cybersecurity space.

📢 Google vs. Privacy Bill:
Google comes under fire for opposing California's AB 566, sparking debate over data transparency and consumer consent in digital advertising.

📊 Fospha’s 2025 Playbook Boosts Search ROI:
Fospha reveals how better attribution and smarter budget use can supercharge Google PMAX performance—one DTC brand saw an 87% YoY blended revenue jump.

🤝 Influencer Strategy Pays Off:
Collective Voice and lululemon’s creator-led holiday campaign earned a Gold TITAN Award—2.7M views, 59% AOV lift, and a strong case for creator-brand partnerships.

STRATEGIC PARTNERSHIPS

Argon & Co Names Neal Solomon As New Senior Vice President

Neal Solomon joins Argon & Co as Senior Vice President with over 30 years of supply chain and consulting expertise. His leadership aims to enhance Argon & Co's growth and service capabilities, particularly across North America. Solomon's extensive experience promises to foster stronger partnerships and operational efficiencies.

MARKETING LEADERSHIP

Lisa Harrup Mieuli joins Gigamon as CMO, charged with expanding global marketing and enhancing customer connections amid rising demand for their Deep Observability Pipeline. With cyber threats evolving, her role becomes crucial in aligning marketing with revenue growth, leveraging her extensive background to fortify Gigamon's position in hybrid cloud security.

DIGITAL ADVERTISING

Google Faces Backlash Over Privacy Bill as Marketers Seek Consumer Consent

Google faces backlash from marketers for opposing California Assembly Bill 566, which mandates user consent for data collection. Critics argue this limits consumer trust while Google prioritizes its ad platform's interests over transparency. The outcome could impact data privacy laws nationwide.

MARKETING OPTIMIZATION

Fospha's Playbook offers data-driven methods to enhance Google PMAX and Paid Search performance by emphasizing the importance of comprehensive attribution and smart budget distribution. Brands often misjudge the value of PMAX and Paid Search, yet by using Fospha's insights, they can significantly boost revenue, as demonstrated by a DTC apparel brand achieving an 87% increase in YoY blended revenue.

INFLUENCER MARKETING

Collective Voice bagged the Gold TITAN Award for Best Influencer Marketing Campaign through its impactful holiday collaboration with lululemon, highlighting the power of creator-driven marketing. The campaign, involving 10 creators and 149 editorial pieces across multiple platforms, reached 2.7 million viewers, boasting an average order value increase of 59%. This award underscores Collective Voice's commitment to effectively matching brands with creators for tangible outcomes, reinforcing the significance of influencer partnerships in the digital marketing landscape.

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