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- ClickZ MarTech Newsletter - 02.20.2025
ClickZ MarTech Newsletter - 02.20.2025
Plus, B2B eCommerce is on track to hit $82T by 2032
Sophie Bruxner-Randall
February 20, 2025 • Estimated Reading Time: 6 minutes
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MarTech Invest is your weekly fix for the hottest marketing tech trends, cutting-edge tools, and actionable insights redefining digital marketing.
MarTech TL;DR 📋
🚀 B2B eCommerce Boom: The market is set to hit $82.4T by 2032, driven by AI, cross-border trade, and procurement automation.
📩 Email Marketing Mistakes: Re-engagement emails asking "Do you want to hear from us?" don’t work—marketers need smarter, behavior-driven strategies.
📱 TikTok for B2B: No longer just for Gen Z—decision-makers are engaging on TikTok. Authentic, short-form content is key.
⚡ AI Reshaping Marketing & Supply Chains: From smarter workflows (2X & Copy.ai) to real-time logistics optimization (AutoScheduler.AI), AI is delivering measurable ROI.
🔎 Perplexity’s AI Research Tool: A powerful new AI tool that autonomously generates in-depth reports, making waves in finance and marketing.
MarTech Pulse 🔍
B2B ECOMMERCE
eCommerce Growth B2B eCommerce is projected to reach $82.4 trillion by 2032, fueled by digital transformation and AI. Key trends include cross-border trade, procurement automation, and marketplace sales dominance. Asia Pacific leads growth, while North America maintains a strong presence. Industry giants like Alibaba and Amazon will continue to thrive.
CUSTOMER EXPERIENCE
Business Technology Businesses must prioritize AI-driven technology upgrades to enhance customer experiences and loyalty. Consumers are frustrated with inefficient, outdated systems and demand improvement. Ignoring technical debt risks brand reputation and satisfaction. Modernization is not just optional—it's essential.
EMAIL MARKETING PITFALLS
Marketing Strategies The "Do You Want to Hear From Us" email fails as an engagement tool. It misunderstands subscriber behavior and relies on outdated metrics like open rates. Real engagement needs a deeper understanding of customer interactions, preferences, and timing, demanding smarter strategies that previously outdated tactics overlook.
B2B MARKETING
Digital Marketing TikTok, once a Gen Z dance hub, is now vital for B2B marketing. Its expansive adult reach makes it a prime channel for engaging decision-makers with short, engaging content. To thrive, understand TikTok's culture, algorithm, and evolving demographics. Success hinges on authenticity and strategic trend utilization.
B2B MARKETING
Business Marketing Strategies Research by Contentive highlights a 51% engagement boost for branded sponsorships. Targeted strategies, like native content and live broadcasting, enhance B2B connections. Featuring subtle humor, this report emphasizes data-driven planning for better ROI. Media buyers are encouraged to adopt these insights for stronger audience relationships and successful campaigns.
SUPPLY CHAIN
Join Supply Chain Technology Join Keith Moore, CEO of AutoScheduler.AI, for an insightful LinkedIn Live event cutting through AI buzzwords. Discover how AI transforms supply chain management, enhancing warehousing, transportation, and demand planning. Understand real-world applications, measure ROI, and explore success stories in a practical session aimed at unraveling AI's true business value.
Tech Watch 👀
AI MARKETING
Business Technology The strategic partnership between 2X and Copy.ai transforms AI-driven marketing workflows, combining offshore services with automated processes. Businesses benefit from enhanced efficiency, scalable growth, and cost savings. The collaboration empowers organizations to transform go-to-market strategies and achieve measurable ROI through innovative AI solutions in marketing and sales operations.
AI RESEARCH TOOLS
Artificial Intelligence Perplexity's Deep Research tool takes AI research to new heights. Unlike a chatbot, it autonomously crafts comprehensive reports. With a score of 21.1 on Humanity's Last Exam, it's a powerful ally in finance and marketing research. Like Google and OpenAI, Perplexity is sparking curiosity and progress.
MARKETING INTEGRATION
Marketing Technology Canva and HubSpot have joined forces, seamlessly integrating Canva's design tools into HubSpot's platform. This union enhances marketing capabilities by allowing users to design directly within HubSpot. With overlapping user bases, this free integration streamlines creating email templates and more, encouraging creativity and efficiency in marketing efforts.
How did this week’s edition spark your interest? |
ClickZ is a Contentive publication in the DTC Ecommerce division