ClickZ MarTech Newsletter - 01.30.2025

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MarTech Invest is your weekly fix for the hottest marketing tech trends, cutting-edge tools, and actionable insights redefining digital marketing.

AI & Marketing Technology 🤖

MARKETING TECHNOLOGY

DeepSeek Transforms Marketing Efficiency While Threatening Job Security Across Industry

Chris Penn discusses DeepSeek's transformative role in marketing. DeepSeek's affordability boosts its usage, increasing marketer productivity but reducing job opportunities. Penn highlights AI's impact on entry-level tasks and predicts DeepSeek's growing influence on marketing and Big Tech, urging adaptation. This dynamic shift demands marketers embrace new tools to stay competitive.

MARKETING STRATEGY

Unleash Your Marketing Potential by Conquering AI Overwhelm with Strategic Confidence

AI's impact on marketing is profound but daunting—many feel overwhelmed. The key to conquering this complexity is through education, gradual adoption, and team collaboration. Start small, integrate AI wisely, and recognize its potential to enhance creativity and efficiency, not replace it. Ready to embrace AI's benefits?

AI INSIGHTS

Agentic AI Elevates Autonomy and Complexity Beyond Generative AI Tools

Agentic AI surpasses generative AI in autonomy, execution, and complexity. It operates independently, tackling multi-functional, complex tasks with continuous learning and adaptation, unlike generative AI which needs oversight for content generation. Simply put, agentic AI is the future for tackling sophisticated marketing and business challenges effectively.

MARKETING TECHNOLOGY

AI Tools Transform Marketing, Empowering Teams to Prove Strategic Value

AI transforms marketing by making it easier to prove ROI. Smartsheet's report reveals that marketers face pressure to demonstrate impact but lack data and tools. Embracing AI and tools like Smartsheet boosts productivity, enhances collaboration, and optimizes processes. It's all about working smarter, not harder!

Digital Marketing & Email Trends 📧

EMAIL MARKETING

Practical Tips for Marketers to Navigate iOS 18.2's Email Changes

iOS 18.2 introduces significant changes to email marketing, with AI and tabbed inboxes affecting message placement. Although adoption is slow, marketers should focus on engagement strategies like personalization and live text. Apple's updates underpin evolving email practices, making adjustments essential for maintaining effectiveness and driving future email strategies.

Retail & Advertising Trends 📊

RETAIL ANALYTICS

Mastering Retail Media as Jeffrey Bustos Journeys Through Numbers and Innovation

Jeffrey Bustos, passionate about numbers, joins Merkle to enhance Dentsu's retail media analytics. With his background from the IAB, Bustos aims to refine measurement and optimization in hybrid ecommerce, emphasizing collaboration and adaptive commerce. He supports infrastructure improvement and impactful retail media investments for brands.

ADVERTISING TRENDS

US Ad Market Momentum Surge in December Will Challenges Redefine 2025's Trajectory

The US ad market surged in December with a 13.2% increase, driven by strong consumer demand during the holidays. However, 2025's outlook is uncertain due to potential tariff impacts and TikTok's legal issues affecting ad spending. A new FTC head may ease digital advertising regulations, providing unexpected relief.

CTV & Marketing Innovation 📺

CONNECTED TV

Master CTV Advertising in 2025 with This Guide for B2B Success

CTV is set to revolutionize B2B marketing by 2025, despite its current challenges. Brands must strategically plan, allocate sufficient resources, and embrace creative authenticity, using platforms like LinkedIn and ABM-based targeting to reach business audiences effectively. Measurement and creativity are crucial for maximizing CTV's potential.

ClickZ is a Contentive publication in the DTC Ecommerce division